A regular, cherished part of our work since 2003. For both end clients and other agencies alike, we are part of your team, adding to your strategic thinking with an independent & objective perspective. We are a critical friend on the design of brand & marketing research solutions. Our aim to help deliver the best project & thinking for your situation.
Our Friendly Review service also provides bench strength/resource you can call on (off-fixed overhead) to keep things progressing when you & your team cannot.
Market Research Health Check
We often find ourselves working in tandem with procurement and roster agencies in tender processes.
Fresh primary research may not be the most appropriate immediate approach – often ‘good enough’ answers lie in existing public domain information. Rapid response desk research services can provide many answers before your primary research programs or ad-hoc studies.
A regular start-point is to review the alignment of continuous and ad-hoc research programs to strategy, marketing messages and KPIs, thereby providing independent guidance on how to improve the return from your market research budget and staff/agency time.
Strategic input – we will improve the framing and accuracy of information retrieval from research participants – and where appropriate migrate slower moving vehicles to more nimble & cost- effective approaches, saving significantly on budget and adding value.
Practical hands on help – at times of stretched resources, holidays and manpower shortages – and when you can’t be in 2 places at once but need to keep to timing milestones.
We look after project delivery and co-operate with your roster agencies, supporting them for you
e.g. by distilling, summarizing and integrating reports on an issue where no-one else has the bandwidth, time or experience to think clearly
e.g. by managing, attending & observing FGDs, Depths.
Friendly Review Benefits
Independent input into improving the ROI from your market research budget & resource.
Review ad-hoc versus continuous spend – duplication/overlap; gaps. Identify savings and quick wins.
Verifying & improving the targeting, context and accuracy of information from your research vehicles (brand & advertising tracking, segmentation, usage & attitude, satisfaction etc).
Updating & migrating approaches to more appropriate collection routes.
Bench strength – support & progress whilst you you are travelling, in back-to-back meetings, on holiday.
Keeping in touch with, and sharing latest developments, new agencies to talk to.
Typically most tasks do not take days – we expect to cover 10-20 tasks across the 3-6 months of a typical 80 hour engagement
Low maintenance – view us as a ‘call a friend’ helpline
We make & keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.