To have a fairer than average chance of ‘winning’, all businesses, regardless of sector or product, need to know the answers to certain questions.
As an insight professional servicing internal clients, knowing what these questions are likely to be is the first stage to becoming an effective resource. Read more
Increasingly, as Market Research professionals, we find ourselves trying to communicate ever more complex data sets to clients for whom statistics (or indeed numbers in general) are not a first language. Read more
It’s safe to say that Jeff, Phil and myself are all quite different from each other. Different things make us tick. Different parts of the job interest us in different ways. But what we share, apart from a bit of age and experience, is a philosophy which shapes Insight Engineers. These fundamental beliefs have helped us build our business into two core strands: Read more
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