A regular, cherished part of our work since 2003. For established end clients and new agile scale-ups, we are a valued part of the management team. We will add to your strategic thinking and organizational rhythm with an independent & objective perspective. We are a critical friend on business decisions, commercials and man-management.
Our engagements provide bench strength and immediate resource off-fixed overhead when you & your executive team are thinly stretched. We help you to work more “on” the business instead of “in” the business.
We have earned our grey hairs over the years – from establishing, scaling and selling an international group; to embedding mergers; to supporting scale-ups; and being an angel investor to start-ups. We know how to overcome some of your likely pitfalls and will help bring accountability to strategy, product, numbers and governance steams; thereby helping to deliver revenue & profit centre success.
‘Friendly Review’ Agency Support
We enjoy supporting and working with trade partners and their end clients to improve the return from market research budgets and staff/agency time.
A regular start-point for our Friendly Review is a market research health-check, reviewing the costing and design of research solutions with procurement teams and reviewing continuous and ad-hoc research programs for their alignment to strategy, CVP, marketing messages and KPIs.
Do you know the key “North Star” metric of your client?
Strategic input – we will improve the framing and accuracy of information retrieval from your addressable audience – and where appropriate migrate slower moving vehicles to more agile, cost-effective approaches, saving significantly on budget and adding value.
Practical hands on help – at times of stretched resources, holidays and manpower shortages – and when you can’t be in 2 places at once but need to keep to timing milestones, we will look after project delivery
e.g. by distilling, summarizing and integrating reports when no-one else has the bandwidth, time or experience to think clearly.
e.g. by managing, observing, and post Covid-19 attending FGDs, Depths, Communities.
In our market research heartland, fresh primary research may not always be the most appropriate or agile enough commercial response; often ‘good enough’ information lies inside the company ‘libraries’ or in public domain. Our rapid response desk research services can provide many answers before primary research programs or ad-hoc studies. Do you think like your client or like an agency? Are you pro-active enough? Are you prepared to invest behind yourself on a big pitch?
NED & Friendly Review Benefits
Independent managerial input and experienced, up-to-speed bench strength.
Support to improve the targeting and accuracy of your commercial activities.
Improving ROI from your marketing and research vehicles.
Our orientation is productive effort, engagements are about covering as many tasks as possible in hours, not taking full days or long meetings.
Typically engagements cover 3-6 months, usually ca. 200 hours, but have ranged from 1 intensive week to 3 years.
Low maintenance – view us as a ‘call a friend’ helpline
We make & keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.