We hope you had a good Christmas. In fact, we’re in the process of quantifying just how good, based on a number of single question polls which we’re running through Toluna’s UK panel. We did the same last year, and by the end of January we’ll publish a paper comparing Christmas 2012 with Christmas 2011. We’re looking at pre-Christmas shopping patterns, changes in spend level year on year, proportion of spend online, gift categories, card giving, and ending up with the actual day itself, where people spent it, and what was their overall mood.
If you’re interested in receiving this paper, please click here .