There’s a new free paper here. It’s our 5th annual look back at Christmas, and shows:

  • on average we spent more on presents, but gave them to less people than last year
  • that we’re quite a bit happier (or at least less unhappy!)
  • statistically we’re still most likely to receive chocolates or confectionery as a gift

Do feel free to download and use the paper. Please remember to credit us if you re-use the content.

If you’d like to receive the underlying data, complete with demographic splits, drop us a line.

Thanks to Toluna for collecting the data for us.