Market Research Agency

Clients and agency partners seek experienced agencies to deliver tangible commercial impact. We will inform your tomorrow by providing concrete, evidence based and forward-looking Insights, Consequences and Recommendations (ICRs) on the challenges you face.

We will help you optimise, and develop, your product, service, and brand, without knocking down hard-won internal progress.  We do our utmost to ensure our clients never fail-forward. Much of our work is in innovation and around improving your customer value proposition. Since Covid-19 and with crises in Ukraine and the Middle East, client focus has evolved to help understand breaks in prior predictability and how to address sales decline and decreased rate of sale.

We work hard to identify resonant insights to guide how to strengthen your offer, packaging, communication and price position by sales channel.
We will highlight improvement areas and identify compelling narratives to drive trade advocacy and PR narratives.

As omni-researchers, we are recognised as experienced and pragmatic B2B experts who understand the B2C world too. We appreciate our clients have many internal pressures of their own, so our aim is become an extended part of your team, thereby reassuring your stakeholders on how to approach the tricky & knotty business decisions in your commercial context, understanding how your customers & target groups think, react and are evolving.

As such, we investigate, embrace and utilise leading research platforms and closed loop AI tools in our work, such as Addmaple, Do Reveal, Gamma, Noota, Qualzy, Question Pro, Yasna and generative AI chatbots, ChatGPT, Co-Pilot, Notebook, etc.

We are equally comfortable in primary Qualitative and Quantitative research and the initial Discovery Phase Landscaping from Secondary/Desk research. We help embed findings in your organisation with co-creation & solution-driven team workshops.

We have learnt how to be on time to high quality standards. Project Management is one of our key strengths. We have successfully delivered agnostic research solutions for over two decades across 40+ countries.  Some of our client relationships now go back 3 decades.

We are supported by a long-standing network of independent specialist partners and consultants. Our brand promises to you are Quality, Speed and Value. You will never be treated as just a number or a problem.

We commit to timely and open feedback in a client/agency relationship, being a client to many agencies ourselves.

As omni-researchers, we are recognised as experienced and pragmatic B2B experts who understand the B2C world too. We appreciate our clients have many internal pressures of their own, so our aim is become an extended part of your team, thereby reassuring your stakeholders on how to approach the tricky & knotty business decisions in your commercial context, understanding how your customers & target groups think, react and are evolving.

We work in 6 broad business verticals, supporting organisational change and continuous improvement. Having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given in our quest to engage target groups positively to investigate and provide answers to issues. We are proud to have created and shaped the B.U.I.L.D.® framework for mental fitness & business growth with Lara Meyer at L.M.I.

#B2B | #B2C | #International |#MRX |#growth mindset
#Energy | #Fintech | #FMCG | #Healthcare |#Industrial | #Manufacturing | #Technology

We are an agency supporter of the AURA ‘Working Well Together’ Charter.