It is sometimes easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities.
For over 10 years, Insight Engineers, has been working with UK and International clients on market research approaches, to better understand the consumer journey and deliver concrete insights, consequences and recommendations, e.g.
Why are sales ‘lost’?
i.e. how to optimise the ‘conversion ratio’ and defend market share
What is the size of the potential sales opportunity?
i.e. identifying those still in-market who have not yet proceeded to purchase
Which sales processes could be improved or fixed?
i.e. where the consumer journey is not flowing as intended through the organisation’s touch-points
If you think Insight Engineers could help you, and your organisation, by sharing our ‘lost sales’ experiences, then please click to download our short paper, including five golden nuggets, underpinned by our research and insight platform: Insights on the Customer Journey