Insight Engineers adopts an agnostic or method-neutral approach to data capture – after all, as independent business intelligence consultants, it is our job to advise clients on the most appropriate project design to help better understand and solve business intelligence ‘problems’. Read more

It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Read more

It’s safe to say that Jeff, Phil and myself are all quite different from each other. Different things make us tick. Different parts of the job interest us in different ways. But what we share, apart from a bit of age and experience, is a philosophy which shapes Insight Engineers. These fundamental beliefs have helped us build our business into two core strands: Read more

If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s John Hegarty, Engine’s Robin Wight or CP+B’s Chuck Porter. Read more

I’m sure you know the story of the three friends who quit their consulting and advertising jobs in the Summer of 1998 to sell fruit smoothies Read more

As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries Read more

In the past 12 months, we have seen a strong client-led requirement to survey their customers using their own opted-in databases, e.g. 6,000 B2B decision-makers in Spain. Read more