Market Research Agency

Clients and agency partners want an experienced agency to deliver tangible commercial impact. We help inform your tomorrow by providing forward-looking, actionable Insights, Consequences and Recommendations (ICRs) on the challenges you face.

We are an agency supporter of the AURA ‘Working Well Together’ Charter.

We do our utmost to ensure our clients never fail-forward. We will help you optimise, and develop, your product, service, and brand, without knocking down hard-won internal progress.

As omni-researchers, we are recognised as experienced and pragmatic B2B experts who understand the B2C world too. We appreciate our clients have many internal pressures of their own, so our aim is become an extended part of your team, thereby reassuring your stakeholders on how to approach the tricky & knotty business decisions in your commercial context, understanding how your customers & target groups think, react and are evolving.

Much of our work is in innovation and ‘how to grow’ – identifying resonant insights to guide how to strengthen your offer, packaging, communication and price position by sales channel. We will highlight improvement areas and identify compelling narratives to drive trade advocacy and PR narratives.

We are equally comfortable in primary Qualitative and Quantitative research and the initial Discovery Phase Landscaping from Secondary/Desk research.

We have learnt how to be on time to high quality standards. Project Management is one of our key strengths. We have successfully delivered agnostic research solutions for over two decades across 40+ countries.  Some of our client relationships now go back 3 decades.

We are supported by a long-standing network of independent specialist partners and consultants. Our brand promises to you are Quality, Speed and Value. You will never be treated as just a number or a problem.

We commit to honest and open feedback in a client/agency relationship, being a client to many agencies ourselves.

We work in 6 broad business verticals, supporting organisational change and continuous improvement. Having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given in our quest to engage target groups positively to investigate and provide answers to issues. We are proud to have created and shaped the B.U.I.L.D.© framework for mental fitness & business growth with Lara Meter at LMI.

We utilise leading research platforms such as: Qualzy, Qualtrics and addmaple.

#B2B | #B2C | #International |#MRX |#growth mindset
#Energy | #Fintech | #FMCG | #Healthcare |#Industrial | #Manufacturing | #Technology