We are a Specialist, Independent

Market Research Agency

We will answer your B2B and B2C business questions – we relish anything a bit tricky or off-beat. You will receive Quality, Speed and Value.

Whilst our market research usually has a GB home market element, much is also international and multi-country. We have successfully delivered research solutions for nearly two decades across 40+ countries.

Originally Quantitative research specialists, over the last 2 decades we have become equally comfortable in primary Qualitative research (from Group Moderation, Executive Interviewing and short-term on-line communities) and Secondary/Desk research.

Leveraging publicly available data to reveal the market landscape is an additional & regular part of our insight delivery. We are proud to be supported on such desk research projects by a world class information specialist in India. This discovery phase brings in wider context learning from trends in other countries and associated sectors and is always a strong support on your decisions around Market Entry and Go-to-Market initiatives.

We love concept development and creative evaluation. We focus on working out how to strengthen your offer/service propositions to improve your in-market performance.  We explore the heart of issues on an emotive as well as cognitive level and work closely with creative agencies to translate insight into compelling communications to drive behaviour change through triggering the desired responses.

We live up to the promise in our company name – engineering insight – from revealing the magic & miserable moments in your customers journeyspurchase decisions and response to your Brand & PR Narratives.

Project Management is one of our key strengths. We know how to run single & multi-country projects and keep everything on time to high quality standards – working virtually with a strong network of steadfast independent specialist partners built up over time.

We appreciate the ever-rising bar of expectation from the marketplace, your customers and your stakeholders and will help you to confirm hypotheses and/or unlearn established beliefs, without knocking down hard-won internal progress. You will never be treated as just a number or a problem, we will work collaboratively with you & your team to solve the task in hand with full commitment and transparency.

  • If you have business questions starting with WHO, WHAT, WHERE, WHEN, WHY, WHAT IF, HOW … 
  • If a fresh look at your competitive landscape, customer needs and regulatory context would be useful …
  • If an external & independently facilitated creative workshop might just be the start of coming to a consensus …
  • If you would like to write a reliable business plan aimed on how to improve conversion & reduce lost sales
  • … then we know we can help you.

We work in six broad business verticals, supporting organisational change and continuous improvement. With some client relationships now going back over 25 years, having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given. In recent years, business questions in digital, internet and financial verticals have merged into Fintech as funded start-ups seek help to successfully launch into e:commerce and SaaS worlds using AI and machine learning technologies.

We work with the Alchemer and Qualtrics market research enterprise platforms and enjoy collaborative work with leading digital marketing agencies such as Growth Gorilla

#MRX | #insight | #International

#B2B | #Energy | #Pharma| #Manufacturing | #Technology|

#Facilitated Workshops