insight engineers Quantitative & Qualitative Market Research
Jeff Deighton – my backstory
I founded insight engineers 20 years ago with Qualitative partners. This fusion of expert Qual and expert Quant has delivered grounded research answers & strategic insights in B2B & B2C target groups for GB and international clients. We have built up a network of strong partners and associates over this time.
I spent a decade living and working in Germany and appreciate models of thinking and having “order in everything and everything in order”. We know how to run multi-country projects and keep everything on time to high quality. Project Management is one of the key strengths we deliver after commission. Whilst I have personally worked for many well-known multi-country brands & organizations, over the years I have also stayed close to my own entrepreneurial roots and enjoy supporting start-ups with their scale up.
Inquisitive and problem-solving by nature, I value best practice orientation and understanding your strategic thinking. I always seek to align the necessary practical details of our research to your bigger picture and business issue.
My heart continues to enjoy the arenas of proposition & offer development, messaging, targeting and overcoming the pain points in purchasing …
My head is always looking to provide an objective and grounded voice into decision-making process …
Underpinning my work, is a desire to always be building your proposition and brand attractiveness, trial, repeat sales, and advocacy.
Best practice market research methods with regular evolution
Some of my client relationships go back over 25 years – if we have worked together, you know I can be trusted to reliably deliver & evolve with you – and that I appreciate the implicit & the explicit, the unsaid & the stated.
In recent years I have especially enjoyed transferring my skills & experience in traditional media, such as TV and press, across to digital engagement, UX testing, and Fintech research. In the last 2 years we have conducted Primary & Secondary research projects in over 40 countries.
A special part of my work is to provide flexible support when needed on strategic or time-critical projects via the hourly/day rate basis of our ‘Friendly Review’ engagement.
I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the BHBIA (Adverse Events Certified), BIG, Esomar, the ICG and most recently the AQR.
My wife and I have been blessed with 4 children and now they are away at university/working abroad using the language skills our genes have passed on. I enjoy being an active Colts cricket coach & player again in my spare time.
We make and keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.