insight engineers Quantitative & Qualitative Market Research
Jeff Deighton – my backstory
I founded insight engineers 17 years ago with Qualitative partners. This fusion of expert Qual and expert Quant has delivered grounded research answers & strategic insights in B2B & B2C target groups for GB and international clients. We have built up a network of strong partners and associates over this time.
I spent a decade living and working in Germany and appreciate models of thinking and having “order in everything and everything in order”. We know how to run multi-country projects and keep everything on time to high quality. Project Management is one of the key strengths we deliver after commission. Whilst I have personally worked for many well-known multi-country brands & organizations, over the years I have also stayed close to my own entrepreneurial roots and enjoy supporting start-ups with their scale up.
Inquisitive and problem-solving by nature, I value best practice orientation and understanding your strategic thinking. I always seek to align the necessary practical details of our research to your bigger picture and business issue.
My heart continues to enjoy the arenas of proposition & offer development, messaging, targeting and overcoming the pain points in purchasing …
My head is always looking to provide an objective and grounded voice into decision-making process …
Underpinning my work, is a desire to always be building your brand attractiveness, trial, loyalty = repeat sales, and advocacy.
Best practice market research methods with regular evolution
Some of my client relationships go back over 25 years – if we have worked together, you know I can be trusted to reliably deliver & evolve with you – and that I appreciate the implicit & the explicit, the unsaid & the stated.
In recent years I have especially enjoyed transferring my skills & experience in traditional media, such as TV and press, across to digital engagement, UX testing, and Fintech research. In the last 2 years we have conducted Primary & Secondary research projects in over 40 countries.
A special part of my work is to provide flexible support when needed on strategic or time-critical projects via the hourly/day rate basis of our ‘Friendly Review’ engagement.
I have been a full MRS & Company Partner Member for nearly 30 years and enjoy being a member of the BHBIA (Adverse Events Certified), BIG, Esomar, the ICG and most recently the AQR.
My wife and I have been blessed with 4 children and now they are away at university/working abroad using the language skills our genes have passed on. I enjoy being an active Colts cricket coach & player again in my spare time.
We make and keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.