Founded in early 2003, Insight Engineers has a proud track record in informing CapEx decisions for leading organisations and entrepreneurial thinkers in GB & beyond.
Working in the Market Research Industry since the 1980s, we have seen, and adapted, to many changes, achieving a balance of best practice with regular evolution. A decade working and living in Germany shaped the founder’s openness to models of thinking and appreciation of cultural difference and similarity.
We are reliable & committed. Some of our client & partner agency relationships go back over 25 years, we appreciate the value of embracing and building on what is already in place. Our orientation is to help you regularly win those small moments that make huge incremental commercial gains over time.
We have earned our grey hairs in this digital world and understand that “not everything that can be counted counts, and not everything that counts can be counted”. Insights Delivered.
B2B & B2C Research
The right approach is our focus. We are comfortable to work with regular platforms (e.g. omnibus), databases and public domain intelligence to inform and shape multi-mode research solutions for end-clients and agencies. Our aim is to unearth findings and meaning that identify your addressable market & target segments and lead to profitable actions, cost effectively.
We conduct stand alone Quantitative, Qualitative and Desk Research for companies from start-ups to international groups, but generally find most research solutions, regardless of size of organization, are multi-phased to best answer your business challenges.
Our orientation is always to think about research delivery within your commercial context, we do not wish to just deliver reportage’ but really seek to solve the business ‘problem’ and move things along concretely and cogently.
A range of factual and cultural issues are likely to emerge during our research for you. We substantiate feelings and needs, providing both rigour and touch & feel of the issues in play for your target groups & customers, the reasons behind these issues, and what that means for your commercial situation, brand, service, communication, pricing, strategy and tactics.
Understanding Your Target Groups
We identify the relevant contemporary knowledge of your prospects and current/lapsed customers, answering your key business questions (e.g. why are we losing sales?)
Regular areas for us are Market Entry analysis, concept & value proposition evaluation, messaging & communication, Customer Journey (CX) & User Experience (UX), (dis-)loyalty, (dis-)satisfaction, Lost Sales/Conversion.
GDPR has been a strong prompt to our specialist work with client databases (membership, sales & prospect).
We enjoy measuring and identifying which of your ideas and messages have the most emotional ‘grab’ & resonance
B2C research: in the last 2 years we have worked with Consumer community panel partners in 26 countries.
Our largest B2C consumer project covered 16 countries at the same time.
B2B research: can also be on-line, especially when opted-in Membership & sales/prospect databases are available, but is generally conducted via phone interviewing
Our largest B2B project with a client database involved sending out nearly 600,000 on-line invites (then 3 reminders).
Our largest B2B project via an international call centre has covered 5 continents and 39 countries (we only work with MRS Company partner C.A.T.I centres)
Our largest B2B market entry desk research project has covered 28 countries
All our Quantitative design & data collection is designed for the completion device in mind – e.g. desktop/laptop only for Press Advertising – and optimized for mobile. Our call centre studies can include links to websites & on-line surveys.