By asking three simple questions, we’ve found that we can learn quite a lot about a sector’s direction of travel, and where the brands within that sector sit in relation to one another.

As an example of this, we’ve recently asked these three questions (plus one on the role of impulse at fixture) to consumers in relation to their purchase of shampoo.

We’ve published the results in a free paper which can be found here

If you’d like us to do the same for your sector, or would like to discuss incorporating these ideas into your own bespoke research, please drop us a line.