Entries by Jeff Deighton

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COVID-19 pandemic

To everyone in these unprecedented times, a short message of understanding to you & your loved ones, colleagues and anyone who has sadly lost someone near & dear. A big shout out to all the front line people working hard in unnerving situations to keep people fed, cared for, and not isolated – may you […]

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Market Entry and Go-to-Market Success

Finding & understanding available information to accelerate growth Many organizations have a directive and need to plan to grow – but entering a new country and market sector is complex and challenging and will usually require significant time and monetary investment, even in these days of digital marketing and technological advance. And this ambition has […]

Season’s Greetings

Insight Engineers would like to thank all our clients, partners and friends for their custom and support in 2019. With best wishes for a Merry Christmas and a happy, healthy and successful 2020. Wir danken Ihnen herzlich für Ihr Vertrauen und die gute Zusammenarbeit im alten Jahr und wünschen Ihnen ein frohes Weihnachtsfest sowie ein […]

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The Power of Networking on Performance Development

The power of networking on Performance Development – June 2018 Imagine the difference a best practice team of independent performance management experts could make to your business growth and customer experience journey by instilling performance-oriented thinking. How do you find collaborative thinkers and experts in the 4 critical elements for sustained business success – Finance, Customer, Organisation, People?

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The Known Knowns

To have a fairer than average chance of ‘winning’, all businesses, regardless of sector or product, need to know the answers to certain questions. As an insight professional servicing internal clients, knowing what these questions are likely to be is the first stage to becoming an effective resource.


Start-Up Britain 2017: The Wisdom of the Crowd(funding)

Recent ‘Crowdfunding’ success stories, such as maverick Scottish brewer, BrewDog, may have piqued interest in alternative investments, following a record period of low interest rates and government bond yields. Following on from our ‘Start-Up Britain’ entrepreneurial poll, Insight Engineers questioned over 2,000 UK nationally representative consumers on their attitudes toward Crowdfunding, and discovered the opportunity appeals to a wide audience of […]