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What is Market Research?

The generation of understanding & knowledge of a market place and its behaviour – by obtaining information (data) from specific samples of consumers/ businesses and extrapolating results to their population as a whole.

Professional Market Research Code of Conduct

  1. We must obtain informed consent from respondents, willingly given, to collect and use their data, ensuring they clearly understand why we’re collecting the data and how it will be used.
  2. We must observe the rights of respondents, including confidentiality, anonymity, and the right to withdraw at any stage.
  3. We must keep Market Research separate from any form of promotion.
  4. We must never use Market Research as a vehicle for disguised promotion.
  5. We must forward any adverse events raised during a study to fulfil our responsibility to e.g. drug safety – without compromising respondents’ rights to anonymity and confidentiality.

We must

  • Behave ethically.
  • Ensure data collection is adequate, relevant and not excessive.
  • Treat respondents with respect. We must make sure they’re never harmed or disadvantaged in any way.
  • Ensure that data is processed fairly and legitimately – and only used for the specific, original purpose.
  • Conduct our research accurately, transparently and objectively.
  • Take reasonable steps to prevent personal data being accidentally lost, destroyed or damaged.

We must not

  • Undermine or damage the reputation of Market Research
  • Process data unlawfully or without permission, or allow anyone else to do so
  • Keep data longer than needed to fulfill the purpose of any study.
  • Transfer data until it has been adequately protected.
  • Individually identify an individual, even by default or exception, unless they have specifically provided permission in advance that we may do so

The Professional Market Research Bodies we belong to

 
Contact us

Contact Us

If you have a business question starting with WHO, WHAT, WHERE, WHEN, WHY, WHAT IF, HOW?

If you would like an independent research-based understanding of your market, brand, ideas, service, and even regulatory direction?

If you would like to be confident in decisions to improve business growth and margins.

Call us on: tel: +44 1832 618 005

Or Email: insights@insight-engineers.com

Research Specialisms

  • Industrial & Manufacturing Research
  • Energy & Fuels Research
  • Pharma & Health Care Research
  • FMCG & Retail Research
  • Digital Marketing Research
  • Financial Services & Fintech Research

Market Research

  • Industrial & Manufacturing Research
  • Energy & Fuels Research
  • Pharma & Health Care Research
  • FMCG & Retail Research
  • Digital Marketing Research
  • Financial Services & Fintech Research

Head Office

Savoy House
Savoy Circus
London W3 7DA

+44 1832 618 005

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Office Hours

Mo-Fr: 09:00-18:00

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