“Stay loose & open minded, until rigour counts. Insights delivered“.
We enjoy being curious and probing with purpose. We seek to make a significant difference to your business.
Being satisfied, does not mean you are loyal, nor a repeat buyer – and it is not always about exciting and delighting customers. There is real opportunity in understanding ‘small data’ such as barriers, criticism, dissatisfaction and negativity – as a counterpoise to ‘big data’ machine learning econometric.
We understand clients seek actionable recommendations from well-crafted market research surveys. We work with the best independent partners and associates to deliver grounded opinion on where the best prospects for business growth lie, and how the company & brand could address these opportunities.
Sometimes to make the necessary choices and decisions ahead, everyone may need to meet demanding timelines and embrace more of a pro-active ‘can-do’ mentality :-
to unlearn beliefs in favour of facts
be willing to think and do things differently
Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.
We enjoy supporting organisational change by working with others who utilize proven approaches such as Spiral Dynamics, Graves & the 7S model and those who engage agile technology solutions.
We work with the Survey Gizmo market research enterprise platform
We make & keep 3 Promises
The money we help you make (or save) will outweigh your investment in us.
Senior & experienced people will work on your business.
We will deliver Insights, Consequences and Recommendations.