It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Read more

Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources. Read more

If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s John Hegarty, Engine’s Robin Wight or CP+B’s Chuck Porter. Read more

As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries Read more