It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Read more
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At Insight Engineers, we find that our business generally fits into two types of work:
Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources. Read more
If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s John Hegarty, Engine’s Robin Wight or CP+B’s Chuck Porter. Read more
Summary: If you want to succeed at delivering great customer service, review the current BT Broadband model and do the opposite of it. Read more
I’m sure you know the story of the three friends who quit their consulting and advertising jobs in the Summer of 1998 to sell fruit smoothies Read more
As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries Read more
Recently, I was invited to attend the ‘Ignite Business Growth’ seminar organised by Barclays Business. Read more
I’ve heard a couple of anecdotal stories are doing the rounds again on the theme of “because that’s the way we’ve always done it”. Read more
I was reading an interesting article in Quirks today – “Three steps to better presentations”. Read more
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