Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources. Read more
After a busy week of client debriefs, we ended Friday on a real high with an internal Lunch ‘n’ Learn session, where we took time out from our day-to-day Read more
A question I get asked every day by my teenage son…..usually followed by a cry of “BORING!” when I try to tell him. He’ll learn. Read more
I’ve been involved in several branded segmentation approaches and many ad-hoc segmentation studies over the last 20 years Read more
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