In the past 12 months, we have seen a strong client-led requirement to survey their customers using their own opted-in databases, e.g. 6,000 B2B decision-makers in Spain. Read more
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As some of you know, I spent a lot of my spare time over the last few months doing the English Cricket Board Level 2 coaching certificate Read more
There’s an old English proverb that starts “For want of a nail, the shoe was lost…” that illustrates the larger consequences of not taking care of the small things. Read more
In recent weeks, we invited 6,000 B2B decision-makers in Spain by email to take part in a short online survey. Read more
A question I get asked every day by my teenage son…..usually followed by a cry of “BORING!” when I try to tell him. He’ll learn. Read more
I’ve been involved in several branded segmentation approaches and many ad-hoc segmentation studies over the last 20 years Read more
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