It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Read more

Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more

In the past 12 months, we have seen a strong client-led requirement to survey their customers using their own opted-in databases, e.g. 6,000 B2B decision-makers in Spain. Read more