It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Read more
Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more
Summary: If you want to succeed at delivering great customer service, review the current BT Broadband model and do the opposite of it. Read more
As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries Read more
As I spend a lot of my time thinking about how client companies can improve their products and the service they deliver Read more
After a busy week of client debriefs, we ended Friday on a real high with an internal Lunch ‘n’ Learn session, where we took time out from our day-to-day Read more
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