By asking three simple questions, we’ve found that we can learn quite a lot about a sector’s direction of travel, and where the brands within that sector sit in relation to one another. Read more

In 2011, Insight Engineers collected data on a number of ‘Green’ related issues such as environmental friendliness and sustainability. Read more

It is sometimes easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities. Read more

With the support of Populus Data Solutions, we polled reaction amongst 2,000 consumers to the proposed £20 billion+ acquisitions of EE and O2 by BT and Three respectively. Read more

Given all the media-hype and sector noise surrounding Black Friday this year, what was the reality? How did consumer behaviour compare to last year? Read more