So, Black Friday. That feels a little bit too American to us, but apparently the marketing bods think we’re ready for the traditional post-Thanksgiving sales day here in the UK. Hey, it worked for Trick or Treat, so why not? Read more
Building on our recent article around the value of a structured stage-gate process for launching new propositions, we’d also like to share with you our new paper on understanding choice and momentum in the context of market maturity. Read more
Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources. Read more
We’re about to revisit ‘Trust’, a topic that’s constantly top of mind amongst our clients. Read more
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We hope you had a good Christmas. In fact, we’re in the process of quantifying just how good Read more
Over the years, the issues of market maturity and saturation have been themes many of us have faced in discussions with retailers Read more
What’s your elevator pitch? Tell me about what you do in one minute? What should I take-away from this conversation? You’re different how?
We spend a lot of time refining our answer to these questions. Read more
If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s John Hegarty, Engine’s Robin Wight or CP+B’s Chuck Porter. Read more
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