Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources. Read more
We’re about to revisit ‘Trust’, a topic that’s constantly top of mind amongst our clients. Read more
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We hope you had a good Christmas. In fact, we’re in the process of quantifying just how good Read more
Over the years, the issues of market maturity and saturation have been themes many of us have faced in discussions with retailers Read more
What’s your elevator pitch? Tell me about what you do in one minute? What should I take-away from this conversation? You’re different how?
We spend a lot of time refining our answer to these questions. Read more
If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s John Hegarty, Engine’s Robin Wight or CP+B’s Chuck Porter. Read more
Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more
Following a successful launch to our distribution list, our free paper on themes around the London 2012 Olympics and Paralympics is available here for you to download and keep.
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