Call me an old cynic, but does ‘Cyber Monday’ really exist in the UK? After all, by December 2nd, there were still more than 3 weeks to go before the big day…

To check the reality, in partnership with Toluna ltd., we ran an overnight poll with well over 1,000 of their Community Panellists.

Results are revealing, highlighting that awareness of ‘Cyber Monday’ (67%) is significantly lower than for ‘Black Friday’ (84%). The level of ‘bought something’ (11%) is a little lower too, suggesting that any actual positive sales uplift is likely to be from a few ‘get it sorted’ today online shoppers rather than from the rest of us who were either not bothered or just too busy!

Insight Engineers Cyber Monday