A question I get asked every day by my teenage son…..usually followed by a cry of “BORING!” when I try to tell him. He’ll learn. Read more
I’ve been involved in several branded segmentation approaches and many ad-hoc segmentation studies over the last 20 years Read more
All three of us occasionally like a whisk(e)y, although generally only at the weekend! We also have a number of clients who spend their lives thinking about how to sell more of the stuff Read more
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