Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more
I was reading an interesting article in Quirks today – “Three steps to better presentations”. Read more
In the past 12 months, we have seen a strong client-led requirement to survey their customers using their own opted-in databases, e.g. 6,000 B2B decision-makers in Spain. Read more
After a busy week of client debriefs, we ended Friday on a real high with an internal Lunch ‘n’ Learn session, where we took time out from our day-to-day Read more
There’s an old English proverb that starts “For want of a nail, the shoe was lost…” that illustrates the larger consequences of not taking care of the small things. Read more
In recent weeks, we invited 6,000 B2B decision-makers in Spain by email to take part in a short online survey. Read more
A question I get asked every day by my teenage son…..usually followed by a cry of “BORING!” when I try to tell him. He’ll learn. Read more
I’ve been involved in several branded segmentation approaches and many ad-hoc segmentation studies over the last 20 years Read more
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