Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more
Following a successful launch to our distribution list, our free paper on themes around the London 2012 Olympics and Paralympics is available here for you to download and keep.
Summary: If you want to succeed at delivering great customer service, review the current BT Broadband model and do the opposite of it. Read more
We’re busy writing our latest free paper based on respondent data we’ve been collecting on a number of Olympic related themes Read more
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I’m sure you know the story of the three friends who quit their consulting and advertising jobs in the Summer of 1998 to sell fruit smoothies Read more
As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries Read more
Recently, I was invited to attend the ‘Ignite Business Growth’ seminar organised by Barclays Business. Read more
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