By asking three simple questions, we’ve found that we can learn quite a lot about a sector’s direction of travel, and where the brands within that sector sit in relation to one another. Read more
Every couple of years we take a look at how the global financial crisis has impacted public perceptions of the UK financial services industry. Read more
In 2011, Insight Engineers collected data on a number of ‘Green’ related issues such as environmental friendliness and sustainability. Read more
With the support of Populus Data Solutions, we polled reaction amongst 2,000 consumers to the proposed £20 billion+ acquisitions of EE and O2 by BT and Three respectively. Read more
We have just completed our 2014 Healthy Eating Study, the third in a series of periodic looks at the relationship the UK population has with food, exercise, and well-being. Read more
Building on our recent article around the value of a structured stage-gate process for launching new propositions, we’d also like to share with you our new paper on understanding choice and momentum in the context of market maturity. Read more
Trust takes a lifetime to build, and can be destroyed in a heartbeat. Read more
Following a successful launch to our distribution list, our free paper on themes around the London 2012 Olympics and Paralympics is available here for you to download and keep.