Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for research. Read more
I’m sure you know the story of the three friends who quit their consulting and advertising jobs in the Summer of 1998 to sell fruit smoothies Read more
Recently, I was invited to attend the ‘Ignite Business Growth’ seminar organised by Barclays Business. Read more
In the past 12 months, we have seen a strong client-led requirement to survey their customers using their own opted-in databases, e.g. 6,000 B2B decision-makers in Spain. Read more
In recent weeks, we invited 6,000 B2B decision-makers in Spain by email to take part in a short online survey. Read more
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