In our last article, Implement, Lara and I explored how to move from insight to action by embedding new mindsets and behaviours into everyday practices and the development of successful customer value propositions.   But behaviour change, and maintaining a positive, growth mindset, is not a one-off exercise.
Without continued learning, even the most successful initiatives can lose momentum. Habits fade. Motivation dips. Results plateau.

That’s why the Learn stage of the B.U.I.L.D.® framework is so important.
It’s not a full stop. It’s a specific and deliberate pause to take stock and further build on what’s already in motion.

Why Learn Matters

Many organisations launch change programmes with energy and optimism, but sometimes, a few months later, we are told again and again that they find themselves wondering: “Why aren’t we seeing the impact we expected?”
And then, we identify it’s because they didn’t take enough time to stand back to LEARN and take a measured view, really asking

• What is, and isn’t, working?
• What needs to change?
• Where could we go from here?

Learning isn’t just about reflection. It’s about realignment. It helps create the clarity and awareness needed to make smart, timely decisions, moving from activity to genuine, additive, progress.

What Learning Looks Like in Practice

At this point in B.U.I.L.D.®, we work with individuals and teams to review progress, surface insights, and adjust strategies. This might include:

• Progress Tracking
  One client began with a Positive Intelligence (PQ) score of 52, meaning she responded positively about half the time. It was a coin toss whether a difficult email or meeting would trigger self-doubt or calm resilience. Through weekly micro-practices that helped rewire her thinking, she increased her score to 75, the recognised tipping point for sustained wellbeing and performance. She became the steady voice in meetings, and a leader who supported growth in others too. She could feel the difference her efforts had made, but quantifying her progress helped her celebrate her growth and continue to apply what she had learned.
• Regular Reviews and Reports We helped one team formalise a rhythm of regular commercial check-ins and individual reflection sessions to focus on learning and growth. By reviewing progress with direct questions like:

On the commercial side

• How has our understanding of our customers and prospects improved?
• Are we still certain about our proof points? And our key North Star?
• How are we doing on the KPIs in our marketing funnel?
• What are our current challenges and next immediate actions?

On the individual side

• How do you feel your operating rhythm, and that of the team, has been?
• Have you moved from good intentions to regular positive small steps each week?
• Are you now spending more time on high impact areas?

…these foster a culture of purposeful reflection and shift a team’s focus from activity to impact, supporting performance without compromising wellbeing.

• Employee Engagement
  The marketing and sales teams in a lead country for one client were working in silos, mainly as the marketing team focussed on multi-country global campaigns and the sales team mainly on home country tactical activations. When the company decided to pivot to a new strategic direction, the leaders of each team recognised the potential benefits of closer collaboration, to learn from each other. To identify the key tasks ahead, we moderated a 2hr interactive online workshop with 4 targeted questions around wishes, reasons why customers would want the new services, information needed for decisions emerging and what success would look like next year. A simple exercise, sparking improved communication and clear goals.

“We found a great set of actions to progress from listening and learning from everyone. This workshop helped us set a clear course and gave us the confidence to move forward together”,

For Individuals: Insight for Intentional Growth

Learning isn’t just about actions, metrics and targets, it’s also about self-awareness. We help individuals reflect on:

• How do I respond to pressure now?
• What patterns have shifted?
• What kind of leader am I becoming?

Using tools like PQ scores, 360 feedback, and self-reflection exercises, clients uncover what’s working and where to focus next.

A typical feedback:
“I went from feeling completely stuck and overwhelmed to discovering both an inner resolve and the value of being more open to the ideas and views of others. It wasn’t just about changing my, or our, circumstances overnight, but about changing how I showed up every day and experiencing how the reflection process had reduced conflict between colleagues.”

For Teams: Making Success Repeatable

The Learn stage helps teams pause, reflect, and understand what’s really happening so they can make informed adjustments.

We support this by:
✔ Listening actively with surveys and engagement tools to capture shifting sentiment
✔ Reviewing trends through structured reflections and quarterly reports
✔ Spotting what’s working and identifying issues early, before they escalate
✔  Tracking progress through updated assessments and revisiting initial goals

As one team put it:
 “We used to just react to everything. Now we reflect first, then respond with purpose.”

What Comes Next?

Once learning becomes part of the rhythm, the way forward becomes clearer. That’s when we move into Develop: sustaining progress, scaling success, and building for the long term.

📩 Ready to make space to learn from your recent progress?
Download our B.U.I.L.D. ® info pack or book a call here