A regular, cherished part of our work since 2003. For established end clients and new agile scale-ups, we are a valued part of the management team. We will add to your strategic thinking and organizational rhythm with an independent & objective perspective. We are a critical friend on business decisions, commercials and man-management.

Our engagements provide bench strength and immediate resource off-fixed overhead when you & your executive team are thinly stretched. We help you to work more “on” the business instead of “in” the business.

We have earned our grey hairs over the years – from establishing, scaling and selling an international group; to embedding mergers; to supporting scale-ups; and being an angel investor to start-ups. We know how to overcome some of your likely pitfalls and will help bring accountability to strategy, product, numbers and governance steams; thereby helping to deliver revenue & profit centre success.

‘Friendly Review’ Agency Support

We enjoy supporting and working with trade partners and their end clients to improve the return from market research budgets and staff/agency time.

A regular start-point for our Friendly Review is a market research health-check, reviewing the costing and design of research solutions with procurement teams and reviewing continuous and ad-hoc research programs for their alignment to strategy, CVP, marketing messages and KPIs.
Do you know the key “North Star” metric of your client?

Strategic input – we will improve the framing and accuracy of information retrieval from your addressable audience – and where appropriate migrate slower moving vehicles to more agile, cost-effective approaches, saving significantly on budget and adding value.

Practical hands on help – at times of stretched resources, holidays and manpower shortages – and when you can’t be in 2 places at once but need to keep to timing milestones, we will look after project delivery
e.g. by distilling, summarizing and integrating reports when no-one else has the bandwidth, time or experience to think clearly.
e.g. by managing, observing, and post Covid-19 attending FGDs, Depths, Communities.

In our market research heartland, fresh primary research may not always be the most appropriate or agile enough commercial response; often ‘good enough’ information lies inside the company ‘libraries’ or in public domain. Our rapid response desk research services can provide many answers before primary research programs or ad-hoc studies. Do you think like your client or like an agency? Are you pro-active enough? Are you prepared to invest behind yourself on a big pitch?

• Independent managerial input and experienced, up-to-speed bench strength.
• Support to improve the targeting and accuracy of your commercial activities.
• Improving ROI from your marketing and research vehicles.
• Our orientation is productive effort, engagements are about covering as many tasks as possible in hours, not taking full days or long meetings.
• Typically engagements cover 3-6 months, usually ca. 200 hours, but have ranged from 1 intensive week to 3 years.
• Low maintenance – view us as a ‘call a friend’ helpline

1. The money we help you make (or save) will outweigh your investment in us.
2. Senior & experienced people will work on your business.
3. We will deliver Insights, Consequences and Recommendations.