Our Thinking

“Stay loose & open minded, until rigour counts. Insights delivered“. 

We enjoy being curious and probing with purpose. We seek to make a significant difference to your business.

Being satisfied, does not mean you are loyal, nor a repeat buyer – and it is not always about exciting and delighting customers. There is real opportunity in understanding ‘small data’ such as barriers, criticism, dissatisfaction and negativity – as a counterpoise to ‘big data’ machine learning econometric, though we also engage agile and AI technology solutions.

We understand clients seek actionable recommendations and commercial impact.
We know how to unearth and deliver grounded opinion on where the best prospects for business growth lie, and how the company & brand could address these opportunities.

Sometimes to make the necessary choices and decisions ahead, everyone may need to meet demanding timelines and embrace more of a pro-active ‘can-do’ mentality: –

To unlearn beliefs in favour of facts

Be willing to think and do things differently

Having played a part in creating new research approaches to brand management in the 1990s, we understand that intuition, instinct and brand personality can outweigh functional & practical benefits.

We enjoy supporting organisational change by working with partners who utilize proven approaches such as Spiral Dynamics, the 7S model and the B.U.I.L.D.© Framework we have created with L.M.I.

1. The money we help you make (or save) will outweigh your investment in us.
2. Senior & experienced people will work on your business.
3. We will deliver Insights, Consequences and Recommendations.